As a Creative in the business world, I'm entertained by brands that successfully diversify without selling out.
As with all powerful brands in today's marketplace, Acqua di Parma seeks to align itself with a certain je ne sais quoi... a quality that eludes description, yet somehow creates a lifestyle out of mere products. The launch of an Aqua di Parma line of leather goods seems to be just that kind of stepping stone.
Think about it. Beautiful luggage = a life of luxury. Very smart.
The collection is sophisticated, timeless, and subtle... probably a backlash to the monogram craze that the fashion industry is stuck in right now.
-S
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