Finding myself applauding at my computer screen, I knew I had to cover ACNE's foray into furniture design, which launched this week in Paris. The Swedish creative agency ACNE (Ambition to Create Novel Expressions,) known mostly as a fashion line, used the work of renowned Swedish designer Carl Malmsten, and in particular his "New Berlin" sofa as the reference for the line. ACNE founder, Jonny Johansson, explains that he decided "to objectify its form from a perspective play, [...] stretching, squashing and pulling the simplistic shape to create new sculptural forms," and he compares the remix, guided by "proportion, lineage and structure," to the brand's approach to fashion. Playing with proportions, is of course, a popular theme in fashion, and these pieces are jaw dropping examples of the beauty in distortion; transforming classics to create something truly modern. Creating a common thread between their fashion brand and the new venture, ACNE dressed these pieces in denim, treating the upholstery in the same way as they approach their jeans — by washing, bleaching, and hand-drying the pieces to create bespoke finishes.
Check out the video below for a glimpse into the launch party in Paris ("Wicked Games" in the background is a nice touch, too.)
-S
Acne Furniture Launch from Acne Studios on Vimeo.
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