In the late 1970's, Jenny Holzer began creating her first ‘truisms’ in a first stage as a series of one-liners on posters pasted anonymously around NYC. Later she did installations with electronic LED displays that are attentive to architecture, monuments and memorials; and since 1996, large-scale xenon projections of text on buildings and landscape. Holzer is famous for her short statements and phrases on random subjects in the form of slogans.
Her medium is writing, and the public dimension is integral to the delivery of her work. Her practice has rivaled ignorance and violence with humor, kindness, and moral courage. Often Holzer's work presents both explicit content and minimalist aesthetics that make profound statements about the world of advertising and consumer society today.
-S
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