In May, I was privileged with the opportunity to be involved with the LEGENDS of LA CIENEGA design event in West Hollywood. Working with our client, La Cienega Design Quarter (LCDQ) on a first annual event, we co-created something really special. I'll let the newly released video do the rest of the talking, so take a look at what I'm so proud to share with you:
LEGENDS of LA CIENEGA For over half a century, La Cienega Boulevard in West Hollywood, has been the destination for stylish shoppers of top quality design and the workplace of internationally recognized interior designers and their design houses. In 2007, The La Cienega Design Quarter (LCDQ) was formed by 40 interior design merchants to promote and create further awareness for this neighborhood as a destination for design and decorative arts shopping in Los Angeles. In 2009, PF&C engaged a strategic publicity campaign in conjunction with LCDQ’s first annual event, LEGENDS of LA CIENEGA, to introduce the La Cienega Design District as a vital hub for design aficionados and enthusiasts in Los Angeles. A collaboration between ELLE DÉCOR, LCDQ, and PF&C, LEGENDS of LA CIENEGA was packaged as the first design event of its kind for L.A., cross-pollinating interior design, fashion, architecture, & product design. Through a creative press outreach and event program development, PF&C enhanced the LCDQ brand, and allowed for the event to gain editorial viability for print, digital media, radio, and television. Capitalizing on relationships within the design community in L.A., the list of participating designers for LEGENDS of LA CIENEGA included Martyn-Lawrence Bullard, Suzanne Rheinstein, Kerry Joyce, Waldo Fernandez, Michael Berman, James Magni, Madeline Stuart, David Phoenix, Catherine Malandrino, Trina Turk, & Carolina Herrara to name a few.
-S
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