Monday, January 3, 2011
SIGLO MODERNO UNVEILS, MARCH 2011
The Siglo Moderno showroom is the newest kid on the famed Melrose block, with a fabulous space nicely nestled between Alexander McQueen and Bisazza Tiles. Officially opening their doors to the public in March, designer and founder Jorge L. Cruzata expresses his delight with the new space, "Fashion has always had a heavy influence on me when designing interiors, specifically the fashion of the late Alexander McQueen [...] Spaces I design, evoke an effortless, timeless, sexiness in the same way that his collections did."
Jorge curates his showroom with a sophisticated coverage of iconic vintage designs, contemporary designs and the in house collection: S+M. The current vintage focus is on iconic 70’s Italian designs by designers such as Tobia Scarpa, Mario Bellini, and Gaetano Pesce. The current contemporary focus is on 70’s Glamour designs by designers such as Carlo Colombo, Kemistry of Style and Fredrikson Stallard. The in-house collection, S+M Furniture is currently featuring extraordinary Saddle Collar Mirrors from actual horse collars which have been repurposed.
Siglo Moderno’s defined vision comes from the synthesis of modernity and tradition. “Siglo Moderno is for those who, like me, relish in the romance, the nostalgia of decadent and modern design, yet flee the dangers of trends and prefer to maintain future relevance” says Cruzata.
For more info, visit Siglo Moderno
8373 Melrose Avenue
Los Angeles, CA 90069