Sunday, March 15, 2009

Monocle Magazine Los Angeles Store

Led by former founder of wallpaper* magazine Tyler Brule, Monocle Magazine has grown since 2006 into one of the most respected and successful publication across multiple fields of arts, politics and fashion. Following the success of the first Monocle shop in London’s Marylebone last year, the brand will open a new store in Los Angeles on Monday, April 6.

“The Brentwood location of The Monocle Shop at 225 26th Street, Suite 19b, will feature new collaborations between the brand and designers, like the Comme des Garçons’ Hinoki candle, a unique sweatshirt from Tomorrowland, and a high-tech running kit created with John Smedley. “Monocle is opening a shop in L.A. for a variety of reasons,” said Brule. “One is the location. We were offered a great space in a high traffic area which possesses a similar demographic and ‘community feel’ to our Marylebone store in London. Two, we think L.A. provides a great opportunity for us–it’s a pop culture hub and evidence from our subscriber base suggests we have a ready-made market out there. Also, our online Monocle shop is already popular on the West Coast, particularly the Orlebar Brown Swimming Trunks and the Porter Bags.” - FWD

By the way, the latest issue of Monocle is pretty amazing... check it out : Monocle March/09

About Monocle...

The Concept:
Launched in February 2007, Monocle is a global briefing covering international affairs, business, culture and design. Headquartered in London with bureaux in Tokyo, Sydney, Zürich and New York, Monocle appears 10 times a year in print and is updated constantly at Developed for an international audience hungry for information across a variety of sectors, Monocle's team of award-winning editors and correspondents have been drawn from The New York Times, The Independent on Sunday, the BBC, CBC and a host of other news and current affairs outlets. More of a book than a magazine, Monocle's designed to be highly portable (it's lightweight and compact) and collectable (it's thick and robust). On-line, the focus is on broadcasting with a wide array of films, slide shows and audio reports. Edited by Wallpaper* founder and Financial Times columnist Tyler Brûlé, Monocle offers a comprehensive global briefing under a single editorial brand. In print and online, writers and photographers are dispatched to over 50 countries every issue to deliver stories on forgotten states, alluring political figures, emerging brands, fresh forces in popular culture and inspiring design solutions.

The Sections:

A global mix of reportage, essays and interviews with the forces shaping geopolitics.

Devoted to identifying opportunities and inspiring the reader.

With a tight group of opinionated columnists, reviewers and interviewers, Culture delivers the best in film, television, music, media and art.

Bypassing hype, Design is dedicated to unearthing emerging and established talent.

Bite-sized and thought provoking, Edits are vital life improvements curated in a fast-paced well-researched collection.

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